Three client campaigns, the reported numbers behind each, and what changed.
Scaling demand while improving efficiency with Google Ads Performance Max.
The ecommerce advertiser needed to expand its reach and capture substantially more demand without sacrificing advertising efficiency.
The March campaign was already producing a strong return relative to its ad spend, but overall volume was limited. The goal was to scale traffic, conversions, and conversion value while maintaining, or improving, the campaign's efficiency.
March, Performance Max Moto
April delivered a major improvement throughout the advertising funnel. Impressions more than doubled, while clicks increased by more than five times.
The campaign's click-through rate increased from 2.97% to 7.52%, demonstrating that the ads were attracting considerably more engagement. At the same time, average cost per click decreased from approximately CAD $0.47 to CAD $0.25. This combination created a much larger and less expensive pool of website traffic.
The increased traffic continued converting efficiently, allowing the campaign to reduce cost per conversion by 43.6% while generating nearly five times as many reported conversions.
| Metric | March | April | Change |
|---|---|---|---|
| Advertising cost | CAD $264.77 | CAD $739.64 | Up 179.4% |
| Reported conversion value | CAD $3,428.86 | CAD $16,181.26 | Up 371.9% |
| Reported conversions | 11.40 | 56.46 | Up 395.3% |
| Cost per conversion | CAD $23.23 | CAD $13.10 | Down 43.6% |
| Reported ROAS | 12.95x | 21.88x | Up 68.9% |
| Impressions | 18,976 | 38,683 | Up 103.9% |
| Clicks | 563 | 2,908 | Up 416.5% |
| Click-through rate | 2.97% | 7.52% | Up 153.2% |
| Average cost per click | CAD $0.47 | CAD $0.25 | Down 45.9% |
| Conversion rate | 1.72% | 1.89% | Up 9.9% |
Conversion, conversion value, and ROAS figures are as reported in Google Ads for the periods stated. Currency is CAD.
The campaign's advertising spend increased by 179%, but reported conversion value increased by 372%. That means conversion value grew more than twice as quickly as advertising cost.
The business did not simply spend more money to purchase additional traffic. It acquired significantly more traffic and conversions while improving efficiency.
Every CAD $1 spent on Google Ads during April generated CAD $21.88 in reported conversion value, up from CAD $12.95 during March.
The Performance Max Moto campaign demonstrated that aggressive growth and improved efficiency can happen at the same time. April reached a considerably larger audience, attracted more engaged traffic, generated substantially more reported conversion value, and reduced the cost required to produce each conversion.
The campaign successfully moved from efficient performance to profitable scale in one month.
The reported conversion volume
The reported conversion value
Lower cost per conversion
Reported ROAS
In reported conversion value
Consistent return month after month, rather than short-term spikes in performance.
This client came to us with a clear goal: maintain a consistently high return on ad spend month after month.
Rather than chasing short-term spikes in performance, the focus was on building a Meta advertising strategy that could generate reliable revenue while maintaining strong efficiency over the long term.
Over the last six months, we focused on creating a Meta strategy that could consistently capture demand, convert high-intent shoppers, and maximize the value of every advertising dollar.
A key part of the strategy was launching an Advantage+ Shopping campaign with Dynamic Catalog Ads. This allowed Meta to automatically match shoppers with the products they were most likely to purchase, using the client's product catalog to dynamically serve relevant products to potential customers.
Rather than relying solely on manually selected products and audiences, the Advantage+ campaign gave Meta more flexibility to identify high-value opportunities and scale what was already working.
We also maintained a complementary Evergreen campaign and Retargeting campaign to support the overall customer journey.
Most importantly, the client achieved the consistency they were looking for, maintaining an 8.72X ROAS across an entire six-month period.
In total sales
ROAS
Orders
The Advantage+ Shopping campaign with Dynamic Catalog Ads became the standout performer and took the account's performance to the next level.
That means the Advantage+ campaign alone generated nearly $179K in sales from just $18K in ad spend.
In sales
ROAS
Orders
Average order value
Figures cover the six-month campaign period as reported in Meta Ads Manager.
The biggest win wasn't simply achieving a high ROAS, it was maintaining it consistently for six consecutive months.
By combining a strong evergreen foundation with retargeting and introducing an Advantage+ Shopping campaign powered by Dynamic Catalog Ads, we created a strategy that allowed Meta to more effectively identify, reach, and convert high-value shoppers.
Every physical store is optimized. Yours can be too.
Full breakdowns as PDFs, with the month by month figures behind each result. Client identities are anonymized, the numbers are not.
Google Ads, Ecommerce
Established motorsports ecommerce campaign, January through July, 2025 versus 2026.
Google-reported campaign revenue, 30.9% above the comparable 2025 period
Meta Ads, Event Campaign
National motocross race campaign performance, 2025 versus 2026.
Meta-reported purchase conversion value from $5,844.24 in ad spend
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