A full review of your marketing system to find exactly where qualified leads are falling through the cracks.
We audit your website against a 5-area conversion framework and identify the 3 biggest reasons visitors aren't enquiring.
We review your Meta ad account and pinpoint exactly why your ads aren't delivering the return you need.
We analyse your Google Ads account and surface the exact inefficiencies costing you money in wasted spend.
We score your social media presence across 6 areas and show you what's holding back your organic reach.
We run a full SEO scan and show you exactly how visible your business is in search, and what's costing you traffic.
We review your email setup and tell you whether your list is a dormant liability or an untapped revenue asset.
A private 60-minute strategy session with Jeff Welsh to diagnose your revenue plateau and build a 90-day breakout plan.
Enter your real numbers and see exactly how much recoverable revenue your business is leaving on the table every month.
Answer 10 questions across 5 revenue pillars and get a score out of 100 showing exactly where your business is leaking.
One tactical revenue play per day for 5 days, no ad spend required. Day 5 routes to the Dead Zone Session.
A 6-criteria framework to evaluate whether your core offer is the real reason your ads aren't converting.
A 5-day email challenge that fixes one revenue leak per day, Offer, Traffic, Conversion, Follow-Up, Pricing, ending with a Dead Zone Session invitation.
A 90-day revenue architecture planning template, a daily-use Google Sheet / Notion framework with Alinea's growth system baked in.
All free self-serve tools, playbooks, and challenges, figure out where you're leaking before requesting an audit.
FREE FUNNEL DIAGNOSTIC
We'll map your full funnel from ad click to closed sale, and show you exactly where the revenue is leaking out before it reaches you.
THE AVERAGE FUNNEL
That's not a traffic problem. It's a funnel problem. The question isn't how to get more people in, it's how to stop losing the ones you already have at every stage.
Traffic
Wrong audience targeting, weak creative, or irrelevant offer.
Awareness → Interest
Slow load, weak headline, no clear value proposition, or mismatched message from the ad.
Interest → Intent
Too much friction, no compelling lead magnet, or form asking for too much information.
Intent → Desire
No follow-up automation, generic email sequences, or too long a gap between opt-in and offer.
Desire → Action
Weak offer framing, no urgency, unaddressed objections, or price-to-value mismatch.
Action → Revenue
Most businesses accept this as normal. It isn't.
WHAT WE LOOK AT
We assess whether your traffic source is sending the right people, or burning budget on audiences that will never buy.
We review your page against the 7 conversion principles: headline clarity, social proof, offer framing, CTA placement, load speed, mobile experience, and message match.
We identify every point of unnecessary friction in your opt-in process, and what a single friction reduction is typically worth in conversion rate.
We map the gap between opt-in and purchase, how many touchpoints, how fast, and whether your sequence is building desire or killing it.
We review your sales page or call process for the most common conversion killers: unaddressed objections, weak social proof, and unclear next steps.
We check whether your funnel ends at the sale or continues, upsells, referrals, and repeat purchase sequences are often the highest-ROI part of the funnel.
THIS IS FOR YOU IF...
Traffic is coming in but not converting. Before you increase budget, you need to know whether the problem is the ad, or everything that happens after the click.
People opt in, book calls, or enquire, and then go quiet. The issue is almost always in the nurture sequence or the sales process, not the traffic.
Something changed, an algorithm update, a new competitor, a page redesign, and conversions fell. We'll identify exactly where the break happened.
Scaling a broken funnel just means losing money faster. Before you increase spend, let us map where the leaks are so you're scaling something that works.
This is the most common gap in the suite. You've done the work to build an audience, but the funnel connecting them to revenue is missing or broken.
Most businesses track surface metrics, clicks, leads, sales. Few track the full funnel conversion rate at every stage. We'll build you that picture.
THE REVENUE LEAKAGE CALCULATION
$4,750
If you're spending $5,000/month on ads
lost before the sale at a 1% conversion rate
3×
Improving conversion from 1% to 3%
revenue from the same ad spend, no budget increase required
30–60
The average funnel fix timeline
days to see measurable conversion improvement after fixing the primary leak
These numbers are illustrative, your actual leakage depends on your traffic volume, offer price, and where the primary drop-off is. The Funnel Audit will give you your specific numbers.
"The most expensive thing in marketing isn't bad ads. It's a broken funnel that no one has bothered to map. You can't fix what you can't see."
Jeff Welsh
Founder, Alinea Business
Most Funnel Audit requests come in with no follow-up sequence, no retargeting, and a single landing page doing all the work, meaning 96% of their traffic is permanently lost.Source: Marketo Engagement Economy Report 2024
GET YOUR FREE FUNNEL AUDIT
Fill in the form and we'll map your funnel personally, identifying the primary drop-off point, estimating your revenue leakage, and giving you a prioritised action list. Private written report delivered within 1–2 business days.
COMMON QUESTIONS
That's fine. Every business has a funnel, it's just the path someone takes from first contact to becoming a customer. We'll map yours based on what you have and show you where the biggest gaps are.
No. We work from the information you provide in the form. If you want to share screenshots, conversion data, or analytics exports later, that's optional, but not required for a useful audit.
The CRO Audit focuses specifically on your website's conversion rate, layout, copy, UX, and trust signals. The Funnel Audit looks at the entire journey from traffic source to closed sale, including your ads, follow-up sequences, and sales process. They're complementary, the Funnel Audit shows you where the leak is; the CRO Audit shows you how to fix the website portion of it.
A private written report covering: your funnel map with identified drop-off points, the single highest-impact fix at each stage, a revenue leakage estimate based on your traffic and conversion data, and a prioritised action list, starting with the change that will move the needle fastest.
We run these diagnostics because the best clients come from trust, not cold outreach. If we find something worth fixing and you want help fixing it, we can talk. If not, you walk away with a clearer picture of your funnel than most businesses ever get.
Find out exactly where your funnel is leaking, and what to fix first.