Effective August 13, 2026 · Last updated August 13, 2026
These Terms of Service ("Terms") are a binding agreement between you and Alinea Business LLC, doing business as Alinea ("Alinea," "we," "us," or "our"). They govern your access to and use of alineabusiness.com, community.alineabusiness.com, and any related programs, content, courses, coaching, community spaces, and services we provide (together, the "Services").
By creating an account, accessing the community, purchasing a program, or otherwise using the Services, you agree to these Terms. If you don't agree, don't use the Services.
If you're accepting these Terms on behalf of a company or other organization, you represent that you have authority to bind that organization, and "you" refers to both you and that organization.
You must be at least 18 years old and able to form a binding contract to use the Services. The Services are built for business owners and operators and are intended for commercial and professional use, not consumer use.
You may not use the Services if you've previously been removed from the community or if we've suspended or terminated your access.
You're responsible for the accuracy of the information you provide when you register, and for keeping it current.
You're responsible for maintaining the confidentiality of your login credentials and for all activity that happens under your account. Accounts are personal to you and may not be shared, sold, transferred, or used by more than one person. If you need access for additional team members, contact us about additional seats.
Notify us at support@alineabusiness.com right away if you believe your account has been accessed without your permission.
Alinea offers a mix of free and paid offerings, which may include a free community, digital resources and downloads, workshops, group programs, courses, challenges, and done-with-you engagements. The specific inclusions, duration, and delivery format of any paid offering are described at the point of purchase, and that description controls.
We may add, change, or discontinue features, content, or programs at any time. If we make a material change to a paid program you're actively enrolled in, we'll give you reasonable notice.
Free access to the community is provided at our discretion and may be modified or ended at any time.
Pricing. Prices are listed at checkout and are in U.S. dollars unless stated otherwise. You're responsible for any applicable taxes.
Payment. By providing a payment method, you authorize us and our payment processors to charge that method for the amounts due, including any payment plan installments.
Payment plans. If you enroll in a payment plan, you're obligated for the full purchase price regardless of whether you complete or use the program. Installments continue on the agreed schedule until the balance is paid. If a payment fails, we may retry the charge, suspend your access until the balance is current, and recover reasonable collection costs.
Subscriptions. Subscription offerings renew automatically at the then-current rate until you cancel. You can cancel at any time through your account or by emailing support@alineabusiness.com. Cancellation takes effect at the end of the current billing period, and you'll keep access through that date.
Chargebacks. If you have a billing concern, contact us first. Initiating a chargeback without contacting us may result in immediate termination of access and collection of the disputed amount.
All sales are final. Because the Services provide immediate access to digital content, proprietary frameworks, and live or recorded instruction, all purchases are final and non-refundable except where required by law. This applies to one-time purchases, payment plan installments, and subscription charges already billed.
Enrolling in a program and then choosing not to participate, not completing the material, or not achieving a particular result does not entitle you to a refund, a credit, a transfer to another program, or an extension of access.
If you're on a payment plan, the full purchase price remains due under Section 5 regardless of whether you continue to participate.
Nothing in this section obligates us to provide additional services, extensions, or credits in place of a refund. If you believe you've been charged in error, contact us at support@alineabusiness.com and we'll review the charge.
The community works because members show up in good faith. When you participate, you agree not to:
We may remove content, issue warnings, restrict participation, or terminate access for conduct that violates these rules, in our sole discretion and without refund.
Members frequently share revenue figures, margins, supplier relationships, marketing performance, and other sensitive business information. Anything another member shares inside the community is confidential. You agree not to disclose, republish, screenshot, forward, or otherwise share it outside the community without that member's express permission. This obligation survives the end of your membership.
You keep ownership of anything you post, upload, or submit to the community ("Your Content"). By posting Your Content, you grant Alinea a worldwide, non-exclusive, royalty-free, sublicensable license to host, store, reproduce, display, and distribute it for the purpose of operating and promoting the Services.
You represent that you have the rights necessary to grant this license and that Your Content doesn't infringe anyone else's rights.
We aren't obligated to monitor Your Content, but we may review, remove, or refuse any content at our discretion.
Testimonials. If you provide a testimonial, review, case study, or results submission, you grant us permission to use it, along with your name, business name, likeness, and general location, in marketing materials across any medium. You can withdraw this permission for future use by emailing support@alineabusiness.com, though we're not required to remove materials already published or distributed.
All frameworks, curricula, worksheets, templates, recordings, presentations, written materials, software, branding, and other content we provide are owned by Alinea or our licensors and are protected by intellectual property law.
Subject to your compliance with these Terms, we grant you a limited, personal, non-exclusive, non-transferable, revocable license to access and use our materials for your own business purposes for as long as your access is active.
You may not:
This license ends when your access ends.
Alinea provides education, strategy, tools, and implementation support. We don't guarantee any specific business result, revenue figure, growth rate, ranking, conversion rate, or other outcome.
Any examples, case studies, testimonials, or figures we share reflect what specific businesses achieved under their own circumstances. They aren't typical, aren't promises, and shouldn't be treated as projections of what you'll achieve. Your results depend on factors we don't control, including your market, product, pricing, capital, execution, effort, and timing.
You're solely responsible for your business decisions and their consequences.
See our Earnings Disclaimer for more on the figures referenced across this site.
Nothing in the Services is legal, accounting, tax, financial, or investment advice. We're not your attorney, accountant, or financial advisor. Consult qualified professionals before acting on anything you learn through the Services.
The Services may reference or link to third-party platforms, software, and vendors. We don't control those third parties and aren't responsible for their content, availability, pricing, performance, or practices. Your use of any third-party service is governed by that provider's own terms. Any recommendation we make is informational and may in some cases involve an affiliate relationship.
You can stop using the Services at any time and cancel any subscription as described in Section 5.
We may suspend or terminate your access at any time, with or without notice, if you violate these Terms, if your payment method fails, if we suspect fraud or misuse, or if we decide to discontinue the Services.
If we terminate your access for a violation of these Terms, you're not entitled to a refund, and any outstanding payment plan balance remains due.
On termination, your license to our materials ends immediately. Sections 8, 9, 10, 11, 12, 15, 16, 17, and 18 survive termination.
The Services are provided "as is" and "as available." To the fullest extent permitted by law, Alinea disclaims all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.
We don't warrant that the Services will be uninterrupted, secure, error-free, or that any content will be accurate or complete.
To the fullest extent permitted by law, Alinea and its owners, employees, contractors, and affiliates won't be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any lost profits, lost revenue, lost data, or business interruption, arising out of or related to the Services, whether based in contract, tort, or any other theory, even if we've been advised of the possibility of such damages.
Our total aggregate liability for any claim arising out of or related to the Services won't exceed the amount you paid to Alinea in the six (6) months preceding the event giving rise to the claim.
Some jurisdictions don't allow certain limitations, so some of the above may not apply to you.
You agree to indemnify, defend, and hold harmless Alinea and its owners, employees, contractors, and affiliates from any claims, damages, losses, liabilities, and expenses, including reasonable attorneys' fees, arising out of your use of the Services, Your Content, your violation of these Terms, or your violation of any law or third-party right.
Please read this section carefully. It requires you and Alinea to resolve disputes through binding individual arbitration and limits your right to go to court or participate in a class action.
Informal resolution first. Before starting an arbitration, you agree to contact us at support@alineabusiness.com with a written description of the dispute and the relief you're seeking, and to work with us in good faith to resolve it informally for at least thirty (30) days. If we have a dispute with you, we'll do the same. This step is a condition of starting arbitration.
Agreement to arbitrate. If the dispute isn't resolved informally, you and Alinea agree that any claim, dispute, or controversy arising out of or relating to these Terms or the Services, including questions of their formation, interpretation, breach, or enforceability, will be resolved exclusively by final and binding arbitration rather than in court, except as stated in the Exceptions paragraph below.
Rules and forum. The arbitration will be administered by the American Arbitration Association under its Commercial Arbitration Rules then in effect, before a single arbitrator. The arbitrator's decision is final and binding, and judgment on the award may be entered in any court of competent jurisdiction. This arbitration agreement is governed by the Federal Arbitration Act.
Location. The arbitration will take place in Monongalia County, West Virginia, unless you and Alinea agree otherwise. The arbitrator may allow appearances by telephone or video, and either party may request a documents-only proceeding for claims that qualify under the applicable rules.
Fees. Filing and arbitration fees are allocated under the AAA rules. Each party is responsible for its own attorneys' fees unless the arbitrator awards them under applicable law.
Individual basis only. You and Alinea agree that claims will be brought only in an individual capacity, and not as a plaintiff or class member in any purported class, collective, consolidated, or representative proceeding. The arbitrator may not consolidate claims or preside over any class or representative proceeding, and may award relief only in favor of the individual party seeking it and only to the extent necessary to resolve that party's individual claim. If this paragraph is found unenforceable as to a particular claim, that claim is severed from the arbitration and will proceed in court under the Venue paragraph below, while all remaining claims stay in arbitration.
Exceptions. Either party may bring an individual claim in small claims court if it qualifies. Either party may also seek injunctive or other equitable relief in court to stop actual or threatened infringement or misuse of intellectual property, confidential information, or account access. Seeking this relief doesn't waive the agreement to arbitrate any other claim.
Your right to opt out. You may opt out of this arbitration agreement by emailing support@alineabusiness.com with the subject line "Arbitration Opt-Out" within thirty (30) days of first accepting these Terms. Your notice must include your name and the email address on your account. Opting out affects only this Section 18. It won't affect any other part of these Terms, and it won't affect your access to the Services.
Governing law. These Terms are governed by the laws of the State of West Virginia, without regard to its conflict of laws rules.
Venue for claims not subject to arbitration. For any claim not subject to arbitration, including claims brought under the Exceptions paragraph or severed under the Individual basis only paragraph, you and Alinea consent to exclusive jurisdiction and venue in the state or federal courts located in Monongalia County, West Virginia.
Survival. This Section 18 survives termination of your account and of these Terms.
We may update these Terms from time to time. When we do, we'll update the "Last Updated" date above and, for material changes, provide notice by email or through the community. Your continued use of the Services after changes take effect means you accept the revised Terms.
Entire agreement. These Terms, along with our Privacy Policy and any program-specific agreement you sign, are the entire agreement between you and Alinea regarding the Services.
Program agreements control. If you've signed a separate written agreement for a specific engagement, that agreement controls where it conflicts with these Terms.
Severability. If any provision is found unenforceable, the rest stays in effect.
No waiver. Our failure to enforce any provision isn't a waiver of our right to enforce it later.
Assignment. You may not assign these Terms without our written consent. We may assign them in connection with a merger, acquisition, or sale of assets.
Force majeure. We're not liable for delays or failures caused by events beyond our reasonable control.
Questions about these Terms:
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