A full review of your marketing system to find exactly where qualified leads are falling through the cracks.
We audit your website against a 5-area conversion framework and identify the 3 biggest reasons visitors aren't enquiring.
We review your Meta ad account and pinpoint exactly why your ads aren't delivering the return you need.
We analyse your Google Ads account and surface the exact inefficiencies costing you money in wasted spend.
We score your social media presence across 6 areas and show you what's holding back your organic reach.
We run a full SEO scan and show you exactly how visible your business is in search, and what's costing you traffic.
We map your full funnel from ad click to closed sale and estimate the revenue leaking at every drop-off point.
We review your email setup and tell you whether your list is a dormant liability or an untapped revenue asset.
A private 60-minute strategy session with Jeff Welsh to diagnose your revenue plateau and build a 90-day breakout plan.
Enter your real numbers and see exactly how much recoverable revenue your business is leaving on the table every month.
Answer 10 questions across 5 revenue pillars and get a score out of 100 showing exactly where your business is leaking.
One tactical revenue play per day for 5 days, no ad spend required. Day 5 routes to the Dead Zone Session.
A 6-criteria framework to evaluate whether your core offer is the real reason your ads aren't converting.
A 5-day email challenge that fixes one revenue leak per day, Offer, Traffic, Conversion, Follow-Up, Pricing, ending with a Dead Zone Session invitation.
All free self-serve tools, playbooks, and challenges, figure out where you're leaking before requesting an audit.
90 Day Revenue Plan Template
A structured planning system used by Alinea clients to diagnose their leaks, fix their funnel, and scale with a system, in 90 days.
What's Inside
Three Phases. One System.
The template is structured around three 30-day phases, each with a clear objective and pre-built action calendar.
Days 1–30
Diagnose & Stabilise
Identify every revenue leak. Audit your offer, traffic source, conversion rate, and follow-up sequence. Stop the bleeding before you scale.
- →Complete the Revenue Readiness Scorecard
- →Run the Revenue Leak Calculator
- →Audit your top-of-funnel traffic source
- →Map your current follow-up sequence
- →Identify your single biggest leak
Days 31–60
Fix & Optimise
Implement targeted fixes for the leaks identified in Phase 1. Improve conversion rates, tighten your offer, and build a follow-up system that closes.
- →Rewrite your primary CTA and offer framing
- →A/B test your landing page headline
- →Build a 5-touch follow-up sequence
- →Optimise your ad creative or SEO content
- →Set up weekly revenue tracking
Days 61–90
Scale & Systematise
With leaks fixed and conversion rates improving, scale what's working. Build systems that remove you from the day-to-day and compound results.
- →Double budget on your top-performing channel
- →Build a referral or retention loop
- →Document your winning funnel as an SOP
- →Set 90-day targets for the next cycle
- →Book your Dead Zone Session strategy call
Template Breakdown
Six Tabs. Every Lever.
Each tab in the template covers a different dimension of your revenue system. Together, they give you a complete operating picture.
Revenue Dashboard
Weekly snapshot of traffic, conversion rate, AOV, and revenue vs. target. One tab, everything visible.
Leak Tracker
A structured log for each revenue leak identified, severity, estimated monthly cost, fix status, and owner.
90-Day Action Calendar
Pre-built week-by-week task grid across all three phases. Drag, drop, and customise for your business.
Offer Scorecard
Rate your core offer across 6 criteria (clarity, value, urgency, proof, friction, differentiation) with a live score.
Channel Performance Log
Track spend, impressions, clicks, conversions, and ROAS per channel. Identify your highest-ROI source fast.
Follow-Up Sequence Builder
Map your email/SMS follow-up sequence with timing, subject lines, and conversion goals for each touchpoint.
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Who This Is For
Built for Businesses That Have Revenue
But Not a System
Business owners doing $250K–$5M/year
You have revenue but not a system. This template builds the system.
Founders running paid ads
You're spending on traffic but not tracking where it leaks. This fixes that.
Service businesses scaling to a team
You need a shared planning layer your team can work from. This is it.
E-commerce operators optimising margins
AOV, retention, and conversion rate are your levers. This tracks all three.
The other 86% are reacting instead of architecting. This template closes that gap in under an hour.Source: Harvard Business Review, 2024
Free Access
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