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Free Interactive Tool

Revenue Leak Calculator

Enter your real numbers. In 60 seconds you'll see exactly how much recoverable revenue your business is leaving on the table every month, and which single fix would have the biggest impact.

Takes 60 seconds
TrafficConversion RateAverage Order ValueRetentionFollow-Up
Revenue Leak Calculator

ENTER YOUR NUMBERS

Use your real monthly averages. Rough estimates are fine, the model is calibrated against industry benchmarks, so even approximate numbers produce accurate gap analysis.

Monthly Website Visitorsunique sessions/month
5K
500100K
Current Conversion Rate% of visitors who buy/inquire
1.5%
0.1%15.0%
Average Order / Transaction Value
$150
$50$25.0K
Repeat Purchase / Retention Rate% of customers who buy again
10%
0%80%

E-commerce Industry Benchmarks

Avg. Conversion Rate

3.2%benchmark

Avg. Order Value

$180benchmark

$?

Adjust the sliders on the left and click Calculate to see your personalised revenue leak report.

HOW THE CALCULATOR WORKS

The model compares your current metrics against verified industry benchmarks for your business type and calculates the gap in real dollars across five revenue levers.

01

Traffic Volume

Are you getting enough qualified visitors for your conversion rate to produce meaningful revenue?

02

Conversion Rate

What percentage of visitors are taking action? The benchmark gap here is usually the biggest single leak.

03

Avg. Order Value

Are you capturing the full value of each transaction, or leaving money on the table with weak offers?

04

Retention Rate

What percentage of customers come back? Repeat revenue is the highest-margin revenue in any business.

05

Follow-Up System

Are you recapturing the 97% of visitors who don't convert on the first visit through email and retargeting?

"Most businesses don't have a revenue problem. They have a revenue leak problem. The money is already there, it's just escaping before it reaches the bank."

Jeff Welsh, Alinea Business

KNOW WHERE YOU'RE LEAKING.
NOW FIX IT.

Every audit in the suite is free and targets a specific leak. Start with the one that matches your biggest gap.