A full review of your marketing system to find exactly where qualified leads are falling through the cracks.
We audit your website against a 5-area conversion framework and identify the 3 biggest reasons visitors aren't enquiring.
We review your Meta ad account and pinpoint exactly why your ads aren't delivering the return you need.
We analyse your Google Ads account and surface the exact inefficiencies costing you money in wasted spend.
We score your social media presence across 6 areas and show you what's holding back your organic reach.
We run a full SEO scan and show you exactly how visible your business is in search, and what's costing you traffic.
We map your full funnel from ad click to closed sale and estimate the revenue leaking at every drop-off point.
We review your email setup and tell you whether your list is a dormant liability or an untapped revenue asset.
A private 60-minute strategy session with Jeff Welsh to diagnose your revenue plateau and build a 90-day breakout plan.
Enter your real numbers and see exactly how much recoverable revenue your business is leaving on the table every month.
Answer 10 questions across 5 revenue pillars and get a score out of 100 showing exactly where your business is leaking.
One tactical revenue play per day for 5 days, no ad spend required. Day 5 routes to the Dead Zone Session.
A 5-day email challenge that fixes one revenue leak per day, Offer, Traffic, Conversion, Follow-Up, Pricing, ending with a Dead Zone Session invitation.
A 90-day revenue architecture planning template, a daily-use Google Sheet / Notion framework with Alinea's growth system baked in.
All free self-serve tools, playbooks, and challenges, figure out where you're leaking before requesting an audit.
Before you spend another dollar on ads, run this 6-criteria evaluation framework. Most campaigns fail at the offer level, not the platform, not the targeting, not the creative.
Every week we review ad accounts where the targeting is solid, the creative is strong, and the budget is adequate. The campaigns still underperform. The common denominator is almost always the same: the offer doesn't convert because it was never built to convert.
This worksheet gives you a structured way to evaluate your offer against the six criteria that separate high-converting offers from expensive experiments. Complete it before you run another campaign.
The worksheet scores your offer across six criteria that account for over 90% of conversion failures we see in our audit requests.
Vague offers create hesitation. If your prospect has to work to understand what they're buying, they won't buy. This criterion scores your offer's clarity across headline, sub-headline, and bullet points.
The most converting offers follow a formula: [Specific Result] in [Specific Timeframe] via [Specific Mechanism]. Without all three, your offer sounds like every competitor's offer.
Hormozi's Grand Slam Offer framework applies here. If your prospect can't immediately see why the price is a bargain relative to the outcome, you have a value stack problem, not a traffic problem.
Every prospect has a dominant objection. Your offer needs to name it and neutralise it before they ask. A guarantee, a trial, a free diagnostic, or a conditional refund all serve this function.
Manufactured urgency destroys trust. Real urgency, limited spots, seasonal relevance, a price increase, accelerates decisions. This criterion evaluates whether your urgency mechanism is credible.
An offer that tries to appeal to everyone converts no one. This criterion scores how precisely your offer names the person it's for, the problem it solves, and the situation they're in when they need it.
Before you blame the platform, the targeting, or the creative, evaluate whether the offer itself is the bottleneck.
High CTR with low conversion is almost always an offer problem, not a traffic problem. This worksheet diagnoses it in 20 minutes.
If you're constantly discounting to close, your offer isn't differentiated enough. This framework shows you exactly where the gap is.
Run this worksheet before you spend a dollar on ads. It's faster and cheaper to fix the offer on paper than after a failed campaign.
Most agencies blame the algorithm. This worksheet gives you a structured way to identify whether the real problem was the offer all along.
Even high-converting offers have ceiling leaks. This framework identifies the friction points that are capping your scale.
Here's a real example from a service business before an Alinea audit. Two criteria were costing them an estimated $14,000/month in lost conversions.
Offer Score
Home services business, $180K/yr revenue
Primary Leak
Value Stack scored 4/10. Prospects couldn't see why the price was justified. Estimated monthly cost: $9,200.
Secondary Leak
Specificity scored 5/10. Offer lacked a named outcome and timeline. Estimated monthly cost: $4,800.
Get the worksheet to score your own offer and identify your biggest leak.
Enter your details below. The worksheet lands in your inbox immediately. No pitch, no sales call required.
"The most expensive mistake a business owner can make is running ads to a weak offer. You're paying to amplify the problem. Fix the offer first. Then scale."